How to promote items for sale on Ebay

A family member of mine has fallen on some hard times financially, and I'm hoping to help her promote some beautiful Vintage Blakely Fine China, a ten place setting of Arizona Cactus. Which got me to thinking, how do people promote their items for sale on ebay.

Is it best to rely on the hundreds of customers at ebay, will that certain someone that is looking for some beautiful Vintage Blakely Fine China look on the days it is for sale?

Will promoting the items on social networking sites help?

Photos maybe?

Email?

My experiment today is to do all these things, promote it just like I would any of my websites and hope the buyer that is lucky enough to win this beautiful set of antique china will dilvulge where they found them at.

So wish us luck!